Client
Big Bubbles
Industry
Business Services
Location
Dubai, UAE
Services Delivered
Iconic Metro Branding | Influencer Campaigns | Digital & Social Integration
The Fabric of Luxury: Crafting the Brand Identity for Jumeirah’s Premier Laundry Service
The Mosaic Digital Solution: Minimalist Perfection
We developed a sophisticated, minimalist identity that positions Big Bubbles not just as a laundry company, but as a trusted partner in managing a premium lifestyle. The strategy focused on merging the physical action of cleaning with an elevated sense of service and aesthetic perfection.
The Core Identity Elements
The Logo Mark: The Burst of Perfection
The Big Bubbles logo is a deceptively simple yet powerful mark.
- Design Rationale: The icon features two interlocking, geometric shapes that form the initials ‘BB.’ The unique overlap creates a starburst-like element in the center—a subtle nod to the sudden, delightful perfection of a perfectly clean garment.
- Impact: The minimal, rounded geometry suggests the effervescence of a bubble and the fluid motion of washing, conveying modernity, freshness, and trust.
The Signature Color Palette
We defined a crisp, modern palette that breaks away from industry norms:
- Aqua Marine Blue: The anchor color, chosen for its vibrancy, cleanliness, and sophisticated digital presence. It suggests fresh water and absolute purity.
- Crisp White & Charcoal: Used as the base and accent, ensuring all communication is sharp, legible, and reinforces the high-end feel of the service.
The Tone of Voice: Effortless & Assured
The verbal identity is crafted to be confident, assuring, and service-focused:
- Key Phrases: “The Fabric of Your Life,” “Effortless Clean,” “Laundry, Perfected.”
- Purpose: To make the process feel seamless and dependable, assuring the client that their delicate garments are in the hands of experts.
The Result: A Brand That Shines
Mosaic Digital delivered a scalable, recognizable brand identity that immediately sets Big Bubbles apart in the Dubai market.
Enhanced Perception
The sophisticated identity validates the brand's premium pricing and quality of service, making it the preferred choice for Jumeirah residents.
Operational Integration
The clean design system seamlessly translates across every client touchpoint—from the mobile-first website (bigbubbles.ae) and user-friendly app interface to the distinctive packaging and striking, highly visible delivery fleet.
Brand Trust
The minimal, clean aesthetic projects immediate professionalism, establishing Big Bubbles as a reliable and trustworthy luxury service provider.
